The role of endorsers in bringing defunct brands back to life: theory and evidence | Emerald Insight
Exploring Factors Influencing Perceived Quality on Sportswear Fabric
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PDF] SPORTSWEAR BRAND EQUITY AND MUSLIM CONSUMERS IN MALAYSIA | Semantic Scholar
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JOItmC | Free Full-Text | IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies | HTML
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The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework - ScienceDirect
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
Gender effects on consumers' symbolic and hedonic preferences and actual clothing consumption in the Czech Republic - Millan - 2018 - International Journal of Consumer Studies - Wiley Online Library
Psychographics and Individual Preferences - Adamant Links
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PDF] Difference Between Japanese and French Tastes in Women's T-shirts for Sportswear | Semantic Scholar
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
Hedonist - Home | Facebook
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PDF) Estimating product efficiency through a hedonic pricing best practice frontier
The choice between uniqueness and conformity in mass customization - Zaggl - 2019 - R&D Management - Wiley Online Library
Second‐hand clothing consumption: A generational cohort analysis of the Chinese market - Liang - 2018 - International Journal of Consumer Studies - Wiley Online Library
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect
The mediating role of hedonic shopping value in apparel shopping satisfaction
PDF) Hedonic value of clothing products | Industria Textilă
Sustainability | Free Full-Text | How Does Channel Integration Affect Consumers' Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers | HTML
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
Little Hedonist Sophia Dress Pirate Black - Orange Mayonnaise
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