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PDF] Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion. | Semantic Scholar
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The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables | Semantic Scholar
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PDF] Factors Affecting Impulse Buying toward Fashion Products in Ho Chi Minh City — A Mediation Analysis of Hedonic Purchase | Semantic Scholar
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